Why Your Engagement Rate Is Misleading And What to Measure Instead
In 2025, engagement rate is one of the most overrated metrics in social media marketing. It looks nice on a deck. It feels good when it's high. But here’s the…
News and Tips for Social Media Marketing
Stay up to date with AutoPosts’ blog to learn useful tips for when you are navigating the social publishing landscape.
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Why Your Social Media Strategy Needs to Evolve Every 6 Months
Social media algorithms have gone supersonic in the last five years. The content that used to be “#1 Trending” for your business niche two or three months ago…
What to Post on LinkedIn vs. X vs. Threads (Without Duplicating)
Cross-posting is a shortcut that often leads to audience fatigue. Founders know they should show up on multiple platforms. But figuring out what to post and…
Why Your Reach Is Tanking Even When You Post Daily
Between 2016 and 2020, social media was a gold mine for founders. Facebook and LinkedIn were major B2B platforms, and gaining online reach was relatively easy…
Why Your Founder Videos Aren’t Getting Views On Facebook(And How to Fix That)
Founders spend all weekend making the perfect video about their startup. They discuss their ambitious vision, showcase their innovative product, hit "post" and…
Why Most Small Business Ads Fail (And What to Do Instead)
Compare the advertisements of a startup and a unicorn. What are the 2 major differences we can always see? Spending Budget Creativity Target Audience (Big…
Why Do Content Scheduling Gaps Happen (and How to Close Them)
Your competitor just dropped three TikToks, two reels, and a carousel before lunch. Meanwhile, your brand’s feed sits silent… again. What starts as one missed…