What Is A Good Brand Awareness Percentage

Brand awareness is the first step to winning customers. If people don’t know you exist, they can’t buy from you.

But how do you measure awareness? And what’s a good percentage?

Some say 30% is strong, while others aim for 60%. The truth is that it depends on your industry, market, and competition.

In this post, we’ll down all the answers in simple and easy points. You’ll learn what brand awareness means, how to measure it, and how to boost your numbers. Let’s start!

What Is A Good Brand Awareness Percentage?

A good brand awareness percentage is 30 - 70%, depending on your industry.

Plus, brand awareness isn’t just a complimentary metric. The more people recognize your brand, the more likely they will choose you over competitors.

Tracking your awareness helps you:

• See if your marketing efforts are working.

• Find gaps in your reach.

• Adjust strategies for better results

In short, brand awareness is step one to success. Get it right, and everything else becomes easier.

Let us tell you how you can also measure brand awareness in some simple steps.

How To Measure Brand Awareness?

Measuring brand awareness sounds simple. But you can’t be doing it manually. It won’t work to ask thousands of people if they’ve heard of your brand.

That’s why we recommend Key Performance Indicators (KPIs) come in. (More on the best ones in the next section)

KPIs work like shortcuts. You track real numbers, like how many people search for your brand or follow you online.

However, there are dozens of KPIs out there that could be related to brand awareness. To make the job easy, we have simplified things and made a list of 5 simple KPIs to use for checking brand awareness.

5 KPIs To Measure Brand Awareness:

1. Brand Mentions

Every time someone talks about your brand online, it’s a brand mention. These happen on social media, blogs, forums, and news sites.

Why does this matter? Because the more people talk about you, the more awareness you have.

You can track this using tools like Google Alerts, Mention, or Brand24.

Pro tip: Look at the tone of mentions. Are people praising you or complaining? Awareness without a good reputation won’t get you far.

2. Branded Search Volume

How often do people search for your brand on Google? That’s branded search volume. If more people search for you over time, your awareness is growing.

You can check this using Google Search Console or tools like SEMrush and Ahrefs. A spike in searches means your brand is getting noticed.

Also, compare your search volume to competitors. If theirs is higher, they’re winning the awareness game.

3. Social Media Reach & Engagement

Followers don’t mean much if they’re not engaging with your content. Reach tells you how many people see your posts. Engagement (likes, shares, comments) shows how interested they are.

Most platforms (Facebook, Instagram, LinkedIn) have built-in analytics to track this. If your engagement rate is low, people either don’t care or don’t see your content.

Pro tip: Experiment with different content styles such as videos, polls, and stories to see what increases engagement.

4. Website Traffic (Direct & Referral)

More visitors to your website = more people know your brand.

• Direct traffic: People type your URL directly into their browser. This means they remember you.

• Referral traffic: People come from links on other websites. This means others are talking about you.

You can track both using Google Analytics. If your traffic is low, your brand isn’t making an impact.

5. Share of Voice (SOV)

Share of Voice measures how much attention your brand gets compared to competitors. It looks at mentions, searches, and ad presence.

Higher SOV = More brand awareness. You can check this using tools like Brandwatch, Sprout Social, or SEMrush.

If your SOV is low, invest in content marketing, PR, and ads to improve visibility.

Brand Awareness vs. Brand Recognition: What’s the Difference?

Many people think brand awareness and brand recognition are the same. They’re not.

Brand awareness is about people knowing your brand exists. Brand recognition is about people identifying your brand when they see it.

Let’s break it down further:

Brand Awareness vs. Brand Recognition:

Roles Of Brand Awareness and Brand Recognition?

If people are aware of your brand but can’t recognize it, they’ll forget you. If they recognize your brand but don’t know what you do, they won’t buy.

In short, you need both.

Big brands like Apple, McDonald's, and Coca-Cola focus on awareness first, then reinforce it with strong brand recognition through logos, ads, and packaging.

How to Improve Brand Awareness ( 7 Tips To Do It Without a Huge Budget)

To come up with a killer brand awareness strategy, you don’t need a huge budget. Just follow these 7 simple strategies and forget expensive ad campaigns.

1. Turn Your Customers into Marketers Through a Referral System

People trust recommendations more than ads. Set up a simple referral program where customers get a discount, freebie, or exclusive perk for bringing in new buyers.

Use tools like ReferralCandy or Growsurf to automate referrals. Keep it simple, a $5 credit or free upgrade works better than complicated point systems.

2. Use SMM

Everyone says “Use social media marketing,” but posting random content won’t work. Instead, focus on one high-impact strategy:

• Use Twitter and LinkedIn to join live conversions and participate with valuable insights.

• Host Instagram Giveaways. Example: Ask users to tag 3 friends for a chance to win. This spreads your brand organically without paying for ads.

• Go viral with memes. Brands like Duolingo and Ryanair use humor to get millions of views. Even a low-budget meme can put your brand in front of thousands.

3. Partner with Small but Engaged Communities

Instead of chasing big influencers, work with micro-communities (small but highly engaged groups).

Find niche Facebook Groups, Reddit communities, or Discord servers related to your industry. Become an active member and provide valuable insights.

Partner with micro-influencers (under 10K followers). They have higher engagement rates and are cheaper than big influencers.

4. Guest Post on Niche Blogs (for Free Backlinks & Traffic)

You don’t need to be famous to get free exposure. Writing guest posts for small blogs can get your brand in front of thousands of readers, without spending a dollar.

Start by:

1. Finding niche blogs using Google search: “[your industry] + write for us”.

2. Pitch a unique, valuable topic related to their audience.

3. Include your brand naturally in the content.

Bonus: This also builds SEO backlinks, which improve your Google rankings over time.

5. Make Your Website a Brand Awareness Machine (SEO + Content)

Your website can attract thousands of visitors for free. But it’s only possible if you can spend time doing SEO for your website.

Does SEO take time? Yes

Are the results worth it? Totally.

For publishing blog posts, start with:

• Finding low-competition keywords related to your business using Ubersuggest or Ahrefs.

• Writing blog posts around those topics.

• Adding keywords naturally in your titles and content.

6. Repurpose Content With a Strategy

Don’t create new content every day, just repurpose what you already have.

• Turn blog posts into LinkedIn carousels. (Use Canva to make it visually engaging.)

• Cut long videos into short TikTok/Instagram clips. (Tools like InVideo can help.)

• Convert Twitter threads into LinkedIn posts. (More exposure with zero extra work.)

But, for such a huge amount of content, how do you be consistent and post regularly?

Well, with AutoPost.io, you don’t need to be. The tool allows you to bulk-select posts and schedule them at adequate posting times. Once done, you can simply track all the multi-platform results at just 1 glance.

For example, Gary Vaynerchuk repurposes one podcast episode into 50+ pieces of content across platforms. Do the same but on a small scale.

7. Get Featured in Local Press & Industry News (For Free)

Media exposure builds brand credibility fast.

Use HARO (Help A Reporter Out). Journalists look for expert quotes daily. Sign up and pitch your insights. If they use your quote, your brand gets free exposure.

Plus, you can also send direct emails to local newspapers or blogs. Pitch a unique story angle, like how your business started or how it solves a specific problem.

Final Thoughts:

In short, there's no fixed number for a perfect brand awareness score.

The goal is to keep increasing sales till a point where you run out of staff to manage and stocks to sell.

However, building brand awareness is a time taking process. Things don't happen in 3 days or even 3 weeks.

The best brands stay visible, memorable, and relevant, make sure yours does too.